Blog/What to Expect from the Children Clothing Store Franchise Training and Support Program

What to Expect from the Children Clothing Store Franchise Training and Support Program

    Are you considering opening a сhildren clothing store under a franchise? Then you may be wondering what kind of training and support program a franchisor will provide. In this article we expolre this topic with specific examples of training and support programs from Choupette.

    Franchisors understand the importance of providing quality training and ongoing support to their franchisees, as it ultimately affects business performance. Let's examine initial training, ongoing support, marketing plus advertising assistance, product development and innovation, as well as offline sales and e-commerce support. And determine when is your franchisor really training you for success.

    Initial Training

    This is the first program that you and your personnel will go through after signing the franchise agreement and paying the franchise fees. The initial training typically lasts anywhere from a few days to a few weeks, and should be designed to provide you with a thorough understanding of the franchisor's brand, products, services, and business operations. Check the program curriculum beforehand to make sure it covers essential points. Like company history, mission, values, brand image and message. Also, inquire, whether you'll receive comprehensive detailed instructions on how to run the franchise, including operations, marketing, advertising, stock management and customer service.

    Ongoing Support

    If the franchisor is motivated to help you succeed, your training won't end at the initial stage. A dedicated support team will be guiding you through various stages of running your franchise business. You may be assaigned field operations experts, marketing specialists, and business coaches. And a comprehensive support system allowdd you to contact specific professionals and receive assistance with solving a particular issue. They will also answer any questions you may have.

    Marketing and Advertising Support

    What to Expect from the Children Clothing Store Franchise Training and Support Program

    As we've mentioned in our previous article, marketing and advertising costs represent a significant chunk of your overall franchise expenses. Therefore, the more support you receive from the franchisor, the lower are your costs of opening and running the store. Check beforehand which resources and tools you'll get. And ask about proper guidance on how to promote your children's fashion boutique in the local community. You may also receive advice on social media marketing, email marketing, direct mail campaigns, and other effective tactics tried and tested by your franchisor.

    Product Development and Innovation

    A great point in favour of your chosen franchise is R and D investment on the part of the company. It helps them and you as well to stay ahead of the competition and adapt to the changing customer needs and wants. As a franchisee, you'll have access to new products and services as they become available, giving you a competitive edge on the local market. Additionally, a really invested franchisor will value your feedback on new product ideas and use it to shape company strategy and fine-tune future product offerings.

    What to Expect from the Children Clothing Store Franchise Training and Support Program

    Offline and online sales support

    After the COVID pandemic we've seen an unprecedented shift towards online sales across the globe. Yet not every market is created equal and in some areas customers still prefer the traditional offline shopping experience. Therefore, you need to effectively manage both physical and online stores. And a franchisor training you for succees will definitely have an effective program to help you with this.

    Let's examine Choupette offline and online sales support program as an example of all-encompassing franchisee training course.

    How franchise owners benefit from Choupette offline and online sales program:

    1. Local expertise. Choupette team works with partners within the specific market to gain an in-depth understanding of both physical store sales and marketplace landscape. Then franchisees receive these invaluable insights and enjoy localised customer support on behalf of the franchisor. Wherever suitable marketplaces are available, Choupette will help you choose the one for sales maximisation.
    2. Seamless integration. A turnkey proven business system acts like a blueprint for running your operation, be it offline or online. And any orders or inquiries within your geographical area are automatically redirected to your online platform or Instashop which Choupette also helps you launch.
    3. Scalability. As your sales grow, a seamless and smoth supply chain allows you to instantly scale your orders from Choupette. Since the franchisor manufactures apparel and imposes no royalties, they're motivated to help you sell more. Because your success is their success as well.
    4. Cost-effectiveness. Choupette program helps you avoid the costs and complexity of setting up your own supply chain and map out strategies for offline and online sales, including tricky stock management for both channels.

    Choupette Overall Franchise Training and Support Program

    What to Expect from the Children Clothing Store Franchise Training and Support Program

    Beyond the help fanchisees receive with offline and online sales, Choupette offers a comprehensive training and support program for achieving exceptional level of customer service. After all, the brand is especially know for constantly exceeding customer expectations. Let's explore other key components of the Choupette Overall Franchise Training and Support Program:

    1. Exceptional service guidance. Choupette team helps franchisees master the art of personalised service at its best. This includes proper greatings, appropriate conversations, immaculate handling of customer inquiries and returns, and seamless fulfilment of orders.
    2. Choosing and mantaining optimal product line. All Choupette clothing items are bespoke, but each market has its specific attributes which you must consider when picking your stock. There are basic and more affordable collections and sophisticated high-end premium apparel. Choupette experts will help you achieve an optimal balance between the two and select collections most likely to become best sellers on your market.
    3. The art of merchandising. From the colours of your walls to the store layout and the way you fold each item, every minor detail either increases or lowers customer satisfaction. Choupette specialists know how to create an inviting and friendly atmosphere and they will gladly lend you their expertise.
    4. Personnel management. Being the boss you need to delegare day-to-day operations to your employees. But how do you make sure they're representing the Choupette brand correctly. A team of professionals will assist you in mastering personell management. Because the aim is to have the same exceptional level of customer service in every franchise store.

    Now that we've covered specific training, let's quickly cover the online platform available to all Choupette franchisees. Each month around 2796 users visit the website. They have a whopping 14 956 training webinars to choose from. Each day Choupette team receives approximately 65 completed assignments from the online students which they then mark and send back with feedback. Between the 1st of February and the 25th of December 2022 a total of 15 000 completed assignments were received from online students.

    What to Expect from the Children Clothing Store Franchise Training and Support Program

    Training for success

    If you opted for a franchise, before signing any agreemnet make sure the training and support program you're signing up for is forth the money you're about to invest. Check that your potential franchisor is training you for success and is really motivated to help you achieve desired business goals. Ensure you'll get the knowledge, tools, and resources required to run a successful franchise business. And also ongoing support and guidance which enable you to realise your full potential as a сhildren clothing store franchise owner.

    If you're interested in partnering with Choupette, check out our guide on application process.

    Images by pvproductions and ansiia on Freepik

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    Anastasiya Vasilkova
    Business Development Director

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